New York (Sept 14, 2010)
The New Museum on the Bowery announces the launch of Birdbath created by The City Bakery, one of the leading baked-goods proprietors in New York. The City Bakery, founded by acclaimed baker Maury Rubin, is known for its outstanding fare and sustainable, forward-thinking practices. Birdbath at the New Museum will offer seasonal, locally grown, organic food prepared in the bakery and delivered to the New Museum by bicycle-driven cargo rickshaw. The cafe is located on the free ground-floor of the New Museum and will also offer take-out service.
“We’re thrilled to be a part of the New Museum, in both the lobby concession and the catering of special events. The Museum is a mighty big planet in how we see the galaxy of downtown New York, and so much of who we are, who we do business with, and who we want to be aligned with is reinforced by this connection,” said Rubin. The almost twenty-year-old City Bakery is known for their products like baker Rubin’s sought after pretzel croissants and chocolate chip cookies. An extended menu at the New Musem includes coffees and signature beverages like the Birdbath non-alcoholic “Sangria,” as well as salads, savory tartines, and turkey meatloaf sliders, among other selections (view full menu at newmuseum.org/about/cafe/). Birdbath will offer a 25% discount if they arrive by bicycle or skateboard- as they do at their other locations. New Museum Members receive a 10% discount at the cafe.
The cafe’s new design will feature communal tables, as well as intimate settings for conversation, enhancing the New Museum’s Lobby as a gathering place for visitors and the creative community. The newly designed tables and stools were commissioned especially for the New Museum by Brooklyn-based studio Uhuru, a furniture collective merging avant-garde design with a commitment to environmental sustainability. The stools are made from scraps of hardwood collected from local wood shops and the tables are crafted from high-percentage, post-consumer recycled steel and aluminum and finished with a zero VOC powder coat. Attentive visitors will notice the shape of the New Museum building playfully seeded in the top of each puzzle-like Stoolen. The cafe’s counter top, which displays baked goods, is IceStone, a durable surface made of 100% recycled glass and cement, also manufactured in Brooklyn. The New Museum and Birdbath selected the award-winning Arper Leaf Chair because the Italian manufacturer has a company-wide commitment to minimize environmental impact at every stage of the chair’s production.