We completed the interior design for Fjällräven’s Nolita Flagship Store in Spring 2012.
Our interior design for Fjällräven, a Swedish outdoor lifestyle brand, was inspired by the landscape of Sweden and the utilitarian side of outdoor life. Custom-built fixtures are built with flexibility in mind, and take cues from the detailing on classic Fjällräven pieces.
We preserved the original wood flooring, uncovered during the renovation, and used ash wood throughout, to reflect the lighter woods of Sweden’s cold climates. The entire space was built with flexibility in mind: as Leah Reyes of Uhuru says, “the hang bars are designed to spring up, tent-like, and pack down flat for easy mobility.” Beyond the packing and unpacking ability of the store’s fixtures, the forms themselves are inspired by camping motifs, with nesting tables mimicking trail markers and camping cots.