Nike's S23NYC Studio

workplace • New York, NY

Nike’s new S23NYC Studio is a lab-like facility located in NYC’s South Street Seaport overlooking the East River. This office houses Nike’s creative & technical team that supports their SNKRS App, a digital hub dedicated to engaging and responding with their loyal followers. Uhuru outfitted the entire office with Minim Rise sit-to-stand workstations and a custom Boardwalk Super Table, whose surface pattern is a nod to maple basketball court flooring. The custom Super Table is based on the Minim Conference Table collection.Other elements of the S23NYC Studio—reclaimed hardwood from Washington State, a painted floor pattern mimicking Jordan’s free-throw dunk stride, one-of-a-kind local artwork, and overall storytelling with product—cultivate a design synergy that resonates with Uhuru Design.

For a closer look at this project, view the Case Study.

Images courtesy of hypebeast.com, sneakernews.com. Painted floor graphics, custom artwork, and Jordan free throw floor pattern by our friends at Weekday Studio.

Uhuru worked with Fogarty Finger, a NYC-based architecture & interior design firm to create a physical presence that parallels the bold energy of Nike’s digital product.